Keller v. UDR, Inc. (San Diego Algorithmic Rent-Pricing Class Action)
A former tenant sued NYSE-listed multifamily REIT UDR under San Diego's algorithmic rent-pricing ban, alleging RealPage software set rents at a San Diego property; penalties run up to $1,000 per violation.
Former tenant Jacob Keller filed a putative class action against UDR, Inc. on July 2, 2026 in the U.S. District Court for the Southern District of California, alleging the NYSE-listed multifamily REIT used a RealPage algorithmic pricing device to set rents and occupancy levels at a San Diego property in violation of San Diego Municipal Code § 98.1103, the city's algorithmic rent-pricing ban effective June 21, 2025. The complaint seeks injunctive relief, damages, statutory penalties of up to $1,000 per violation, attorneys' fees, and a jury trial.
Why it matters: One of the first suits to target a publicly traded REIT directly under a municipal algorithmic-pricing ordinance rather than as one of dozens of defendants in the federal RealPage MDL, and it leans on UDR's prior acknowledged use of RealPage software from the D.C. Attorney General's separate antitrust suit. It signals that owners now face two distinct litigation tracks — federal antitrust exposure and a fast-growing patchwork of city-level statutory bans — with per-unit penalty structures that can scale quickly across large portfolios.
