FTC v. Zillow Group, Inc. (Rental-Listings Non-Compete Consent Order)
The FTC and five state attorneys general reached a stipulated settlement with Zillow Group, Inc. and Redfin Corporation on August 24, 2026, unwinding a February 2025 agreement under which Zillow paid Redfin $100M to exit the internet listing service market for apartment rentals, repost only Zillow's listings, and stay out of the market for up to nine years. The settlement came on the eve of trial in FTC v. Zillow Group, Inc., No. 1:25-cv-01638 (E.D. Va.), and requires U.S. District Judge Anthony J. Trenga's signature to become a binding order.
Why it matters
The FTC alleged the arrangement raised the average cost of advertising a rental listing by roughly 14.5% and drove some landlords to stop buying online listings altogether, illustrating how antitrust enforcers now scrutinize the digital listing infrastructure landlords depend on, not just pricing coordination among owners themselves. Multifamily owners, REITs, and asset managers with exclusivity or data-sharing terms in vendor and platform agreements should expect continued regulatory attention to this category of arrangement.
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